What is Brand Identity Design?
Brand identity isn't just about looks. It also involves important non-visual factors that establish its essence and unique selling point. These invisible elements help build a connection with the target audience:
- Brand Voice & Tone: It's the unique style and tone used in all communications, like ads and social media posts. It helps audiences understand the brand's character.
- Mission Statement: This statement outlines the company's purpose and places the brand in the market and society.
- Values: These are the guiding principles and ethics of the company. They attract customers who share the same values and direct internal decisions and rules.
- Brand Promise: This is what the brand pledges about the experiences it offers, which encourages trust and customer loyalty.
- Customer Experience: This covers the customer's journey and interactions with the brand at every touchpoint, greatly impacting how customers view and stay loyal to the brand.
Brand Identity Benefits
- Be Unique: A strong brand identity sets you apart from competitors.
- Gain Loyalty: Consistent branding leads to customer recognition and loyalty.
- Command Higher Prices: A unique brand justifies premium pricing.
- Attract the Right Customers: Your brand attracts customers who share your values.
- Communicate Value: A clear brand identity communicates your value effortlessly.
- Navigate Market Changes: A clear brand helps you adapt to trends and changes.
- Encourage Referrals: A strong brand identity encourages customers to share your brand.
Why Viraaly For Brand Identity?
- Quality Branding: We carefully create all aspects of your brand to meet business goals and resonate with your audience.
- Strategy-Based: Our approach begins with a strategy that influences all elements of your brand. We use research and analytics to clarify your selling proposition and align it with customer expectations.
- Visual Impact: Our visual brand identities are backed by strategic thinking. We carefully choose every color, typeface, and image to tell your brand's story and boost your market position.
At Viraaly, we combine craftsmanship, strategy, and visual appeal to create successful brand identities.
Brand Identity Design Process
Discovery
In the discovery call, we directly understand your needs, goals, and brand vision. This important first step allows us to gather the necessary information to develop our future strategy and approach.
Brand Strategy
A robust brand strategy is built by establishing your brand's purpose, identifying your target audience, determining your unique value proposition, and crafting key messages. This strategy serves as a roadmap for all brand-related activities, ensuring they align with your business goals.
Logo Presentation
The logo presentation stage is where we reveal your brand's main visual element. We present logo concepts that represent your brand identity, communicating your values and personality in a symbol that connects with your audience.
Brand Guidelines
Brand guidelines are instructions for keeping the brand consistent. They specify how to use your brand elements in different situations, ensuring a unified brand experience for your audience.
Get To Know Us And Our Work Better
Recent Case Study
What Our Clients Say
“The work was done superbly, they were able to present my ideas in visuals, from the flowcharts to illustration, Excellent!”
Vijay
Founder, Vcred
“From the onboarding to the work proper and then the revisions and the final work, it was an exception experience working with Viraaly on our deck.”
Sash
Founder, Multichainz
“I've never gotton such quality work within a short period of time, they have great understanding of design and it shows.”
Chris
Founder, Tech Prophets
Common Questions
FAQs
